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I've been thinking about IT developers here in the Philippines; especially in the multimedia scene primarily the web. Most of the time these people sell them short (myself include) to compete in the market. It's more of not how good you are but how much you are. This is especially here; where the price wars are cut-throat. It gets to the point that you solely do it for the money, and think to yourself "Why should I put my all in this project!? the pay is lousy and I was only forced to do it since I really need money"... which eventually leads to the death of creativity and innovation.

This is especially true for free-lancers and small IT companies. The goal is to finish the project at the least amount of time and effort at the cost of cutting corners. Which is a profitable gesture, but I think leads to complasancy and halts progress. Idealistic as it may seem, I try my best to do projects I feel strongly about, projects I can be proud of. But other people don't have that luxury; it's a sad reality we have to face.

I would want to see more filipinos who have the luxury of choice in their line of work to put their 100% into their crafts and continue to push the limits. Some fear piracy in all its forms, but I would want to think that there are some things that cannot be pirated like the dedication and effort one brings to the job.

Bottom line, thinking about what sells isn't always the best way to sell your services, I think it would be better to take different avenues and create new possibilities. It gives chance for innovation and creativity to work its magic. There is always a choice.